Friday, 20 April 2018 13:26

Visit Sydney’s West campaign launched

Visit Sydney's West web page. Visit Sydney's West web page.

Visiting Western Sydney just got a lot easier with the launch of a one-stop shop website and app –

Designed for locals and visitors alike, the platforms are part of the first ever collective marketing campaign for Sydney’s West encompassing 9,000 km2 and eight local government areas.

The campaign was developed by the Western Sydney Business Connection with support from local businesses and Destination NSW’s Western Sydney Visitor Economy Strategy.

Visit Sydney’s West website and real time smart phone app provides locals and visitors all the stay, play, work, study and live information they could need together in the one place.

Each Western Sydney suburb is profiled including population, travel distances, schools, languages spoken, median house price and average age of populations.

There is also a comprehensive ‘What’s On’ guide detailing hundreds of cultural festivals, sporting events, exhibitions and entertainment along with local tourist attractions, walking, hiking and cycling trails, accommodation, places to eat and drink and special offers.

Western Sydney Business Connection, General Manager, Amanda Brisot said the goal of the Visit Sydney’s West strategy is growing the visitor economy for the region rather than just attracting tourism dollars.     

“It is designed to help the region achieve sustainable growth by attracting skilled migrants, students, investment, business and tourists through showcasing the lifestyle, sociability and other attributes of the area,” said Mrs Brisot.

“Phase one of the marketing program, the website and app are designed to set the foundation that will be extended and enhanced over time.

“Throughout the year we will release additional elements including a direct marketing campaign we are working on with big sporting codes, a Western Sydney Business Events Bureau and major event strategy.” said Mrs Brisot. 

The Visitor Strategy aims to bring 185,000 incremental visitors each year with an estimated $25 million incremental spend, culminating in 12.8 million visitors and $1.1bn per annum in direct incremental spend by 2030 and 36,000 jobs over 12 years.

A Destination Marketing Organisation (DMO) will be established as a division of Western Sydney Business Connection to deliver the strategy and campaign. The project team will continue to develop an experience portfolio focusing on the area’s lifestyle both now and the future.


About the Strategy:

Driven by the Western Sydney Business Connection, founding members include DNSW, City of Parramatta, Campbelltown City Council, Liverpool City Council, Cumberland City Council, SOPA, Featherdale Wildlife Park, Parramatta Leagues Club, Penrith Panthers, Rooty Hill RSL, Wet n Wild, Sydney Zoo, Australian Turf Club, Museum of Applied Science and TAFE NSW.

The Visit Sydney’s West strategy and campaign elements have been created by specialist city marketing consultancy Strategic Consultants best known for delivering the successful 100% Pure New Zealand campaign.

Visit Sydney’s West or download the free “Sydneyswest” app - available on iOS and android platforms.

Last modified on Wednesday, 02 May 2018 14:52