Thursday, 28 April 2016 16:49

WSROC awarded for CALD asbestos campaign

Asbestos Answers video [still] Asbestos Answers video [still] Holroyd City Council

WSROC has received an Asbestos Education Committee Betty Award for its work promoting asbestos safety during Asbestos Awareness Month, November 2015.

This year, WSROC’s campaign focused on engaging culturally and linguistically diverse (CALD) communities via a social media awareness campaign.

WSROC President Cllr Tony Hadchiti said “Western Sydney is one of Australia’s most multicultural regions. Around 37.7 per cent of residents were born overseas, and over 130 different languages are spoken amongst its residents.”

“Western Sydney is also one of Australia’s largest asbestos hot spots,” he said.

“We wanted to ensure that asbestos safety messages were heard by as many people as possible, no matter what language they speak,” said Cllr Hadchiti.

WSROC’s campaign drew on a series of short, multi-lingual videos and fact sheets developed by Holroyd City Council.

In the week the campaign was live the asbestos awareness videos reached 14, 736 Western Sydney residents and resulted in 8,361 video views.

Engagement with the Tamil and Farsi language videos was particularly high with 93.8% and 84.2% of the total potential audience viewing and sharing the videos respectively. 

“WSROC couldn't have achieved these results without the outstanding work of Holroyd City Council who developed the original resources,” said Cllr Hadchiti.

“Holroyd developed these fantastic videos with sharing in mind, and has actively encouraged its fellow Western Sydney councils to share them amoungst their own residents. 

Holroyd City Council was also awarded two Betty Awards (Most Innovative Council Campaigner 2016 and Most Active Council Campaigner2016) for its Fight the Dust campaign and Asbestos Answers website.

To find out more visit www.asbestosanswers.com.au

[1] Asbestos Education Committee is made up of SafeWork NSW, the ACTU and James Hardie and the Asbestos Diseases Research Institute.  

 

Related content:

Media release: 40 per cent unsure how to deal with asbestos (19 November, 2015)

 

 

Last modified on Thursday, 28 April 2016 17:17