Monday, 03 July 2017 14:20

Driving down roadside litter in the West

HeyTosser billboard on the M4 motorway. HeyTosser billboard on the M4 motorway.

The results are in. Western Sydney’s roadside litter campaign has successfully driven down litter across the region’s main roads.

Working in partnership with Roads and Maritime Services and the NSW Environmental Protection Authority (EPA), Western Sydney councils delivered a program of coordinated enforcement, roadside litter pick-ups, and marketing activities targeting roadside litter.

Between March and June, WSROC and councils used a combination of billboards, bus backs, media stories and social media advertising to raise awareness that:

  • Littering from vehicles attracts fines of up to $900; and
  • Anyone can report littering from vehicles via the Report to EPA website.

Over the course of three months the campaign reached over two million road users, and produced a 36 per cent reduction in litter on Western Sydney’s main roads (with reductions of up to 100 per cent achieved at key sites, including the Great Western Highway).

Furthermore, over 660 Western Sydney residents registered to report litterers via the Report to EPA website – a commitment to help keep the region’s roadways clean.

In addition to marketing activities, councils also increased visible enforcement activities during the course of the campaign. Encouragingly, just 58 fines were issued during the in three months, with most Western Sydney residents taking pride in the regions’ key roads.

RMS staff contributed to the campaign by keeping roads across Western Sydney clean to discourage further littering behaviour and contribute to on-site litter counts.

The NSW EPA also supported the campaign through mainstream advertising throughout the three month period.

WSROC President Cr Stephen Bali said “This successful campaign emerged from an ongoing partnership between local government, NSW EPA and RMS, and demonstrates just what can be achieved through high-level regional collaboration.

“WSROC began working with the NSW EPA and Roads and Maritime through the NSW Government’s Tidy Roads Steering Committee along with key industry players such as McDonalds, Woolworths and the Australian Food and Grocery Council who have also been involved in discussions around litter.

“I would like to thank all participating council staff for their work promoting the campaign and running enforcement activities on the ground,” said Cr Bali.

“While this current campaign has wrapped up, residents can still report littering from vehicles. If you see littering behaviour on NSW roads, visit www.epa.nsw.gov.au/reporttoepa/ to report the details,” he said.

This project is a NSW EPA Waste Less, Recycle More initiative funded from the waste levy.

 

Last modified on Tuesday, 04 July 2017 09:57