Monday, 05 November 2018 12:10

Regional campaign reduces litter by 46% Featured

Street performers educating residents about new cigarette bins Street performers educating residents about new cigarette bins

MEDIA RELEASE, 8 November 2018

The latest regional litter program from the Western Sydney Regional Organisation of Councils (WSROC) has achieved a 46 percent reduction in cigarette litter across key Western Sydney shopping strips.

Run in partnership with eight local councils, the Bin Your Butts program was part of ongoing efforts to tackle Western Sydney’s $14 million per year litter clean-up bill under the Western Sydney Regional Waste and Resource Recovery Strategy (2017 – 2021).

Run between March and September 2018, Bin Your Butts included the installation of 16 new cigarette butt bins, as well as a range of community education and enforcement activities.

WSROC President Cr Barry Calvert said “A 46 per cent reduction in cigarette litter is a very positive outcome.

“Cigarettes may seem small, but they make up the majority of litter across our region . Each time someone drops a cigarette butt on the ground, they are diverting resources away from important work like bush regeneration, community centres, public parks and footpaths,” he said.

“These results show the Western Sydney community is embracing these new butt bins, and demonstrates that the majority of people do care about keeping their community clean.

In addition to new bins, councils employed a mix of street performers, multi-lingual educators, street art and enforcement officers to raise awareness about the importance of disposing of litter correctly.

“Engaging with residents was a very important part of this campaign. Many people who litter do so out of habit, without even thinking about it. When you ask them to stop and consider what they are doing that can make all the difference,” said Cr Calvert.

Designated ‘smoking areas’ were also installed at several locations to trial their effectiveness.

“While we do not encourage residents to smoke, we do encourage them to dispose of their butts responsibly. Allocating a designated smoking area, with appropriate disposal facilities increases the likelihood that butts will end up in the bin where they belong.

“Over the course of the campaign, council rangers issued 23 litter fines and spoke to 101 smokers about correctly disposing cigarette butts.

“Enforcement was an important part of the campaign, but these results show that it’s not about revenue raising. We would prefer to talk to residents and give them the chance to do the right thing,” he said.

“At the end of the day we all want to see cleaner, more liveable communities,” said Cr Calvert.

Participating councils included: Blacktown, Cumberland, Fairfield, Hawkesbury, The Hills, Liverpool, Parramatta and Penrith.

This project is a NSW EPA Waste Less, Recycle More initiative funded from the waste levy.

[ENDS]

WSROC Bin Your Butts campaign video - Full length (3 minutes)

WSROC Bin Your Butts campaign video - Amazing chalk art from Leo Uribe (1 minute)

WSROC Bin Your Butts campaign video - The Little Aussie Buttlers (1 minute)

WSROC Bin Your Butts campaign video - The Buttomatic and Little Aussie Buttlers (30 seconds)

 

 

 

 

Last modified on Thursday, 08 November 2018 14:38

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