Wednesday, 01 September 2021 17:16

Soft plastics, sorted: Love Recycling? campaign

Soft plastics are unanimously identified by Western Sydney councils as the top yellow bin contaminant. WSROC's Love Recycling? campaign has been developed to increase awareness of ways to dispose of soft plastic packaging and encourage proper recycling.

More than 25 soft plastic items were identified by councils as being problematic for waste services. These items are featured in a multi-phase social media campaign, currently available to councils' communications and waste teams.

The complex problem of soft plastic disposal was raised by councils as a common area of confusion for community members. From residents' feedback, councils identified that  many people do not know how to identify soft plastic packaging and do not know the options for disposing and recycling soft plastics.

By recognising and correctly sorting soft plastics, we can improve resource recovery and ensure better quality of recycling from yellow bins, with reduced rates of contamination.

WSROC's Love Recycling? campaign phase two focuses on common household soft plastics, such as bread bags, bubble wraps, snack packets and post parcels, introducing the scrunch test and taking a positive approach to recycling by:

  • Raising awareness on commonly used soft plastic packaging
  • Recognising soft plastics by using the scrunch test
  • How to use the Australian Recycling Label (ARL);
  • Promoting channels of recycling soft plastics packaging;
  • Promoting preparation requirements for recycling soft plastics; and
  • Promoting the right bin for disposing of soft plastic waste.


For more information on this project or resources, please contact:

Rey Behboudi, Project Officer This email address is being protected from spambots. You need JavaScript enabled to view it.

Acknowledgement: This project is a NSW Environment Protection Authority Waste Less, Recycle More Initiative funded from the Waste Levy.

Last modified on Thursday, 02 September 2021 14:29